For many people in the ecosystem, Abeg started in what pidgin describes as “like play, like play”. It began with, “Wow, this is dope; let’s see how it goes”. In the first few months, there were a lot of think pieces on Twitter: It is a “cash app for Africa”…

I was driving to Lekki a few days ago, and a WhatsApp Ad flashed on the big LED screen at the tollgate for a few seconds. The first thing that came to my head was, “Why is WhatsApp doing an Ad?” On Lekki/Epe expressway, for that matter. It is interesting…

I have struggled to write these last couple of weeks. I think I have missed two Mondays of #BrandTori4Town, and doing personal articles, apart from work-related demands and my daily newsletters, has been pretty difficult. However, the time is 10:39 pm (WAT), and I am forced to open my note…

In a conversation with a group of friends yesterday, I realized something. Most times, good people have ideals but are not willing to do the long-term planning and strategic patience that evil people invest their time and resources to build over a period of time. We have values, so we…

I really enjoyed writing last week’s #BrandTori4Town and loved the burst of energy that came with it as I thought about what I would be talking about this week. As early as Wednesday, I had already penned down the brands that fit the bill. …

As a young boy who grew up in Port Harcourt, you can imagine the look on my face when I visited a flow station for the first time with my dad, and he pointed at something he called a “Christmas tree.” …

Back in the day, most of the official cars for most of the government offices were Peugeot. So, it is no surprise that for the University of Lagos, officials at the time used it too. …

Yesterday, I got into a chat with my mentor’s daughter, who was looking to choose what she would study at the University. She was considering communications, and after I told her that I do Brand Communications, she went, what does that mean? I wanted to explain what I do in…

I spent about four years of my adult life in Akure. A good part of that timeline was as a radio presenter/journalist in the state’s biggest radio station. …