Your Product is part of the story
Good morning! I hope you are having a splendid start to your day?
We had a light shower in Lagos, so it is a chilly morning.
Today’s gist is around brand storytelling.
It is not unusual for you to see people talk about storytelling like it starts from the “talk”, especially when building brands.
In recent times, storytelling has become buzz words, even though it has always been an integral part of the growth and explosion of any great brand since time immemorial.
Selling a bad product with good stories will sink your brand.
A considerable part of the storytelling process is building a great product or service reputation that people can talk about it. Meet and exceed the expectation you create with your messaging.
When you say Apple and Nike do great storytelling, I hope you know that the quality of their products is part of the mix?
What are you selling? Is it good enough to tell its own story?
Originally published on my revue
